Clarity before commitment.
See the campaign before you fund it.
Most health campaigns don't fail in production. They fail before it begins, when the story is unclear, stakeholders each picture something different, and nobody feels confident committing budget to a bold direction.
StoryLab fixes that first.
Important stories deserve more than a safe idea.
In health, what we communicate matters. A campaign can help someone feel understood, encourage them to seek support, or give them the confidence to take a step they might otherwise avoid.
But turning that responsibility into a compelling story isn't always straightforward.
There are audiences to understand, sensitivities to navigate, messages to get right and stakeholders who need confidence in the direction.
Without a clear creative foundation, even the strongest intentions can get lost along the way.
StoryLab brings the thinking, empathy and creative clarity together before production begins.
What's included.
Six deliverables across two phases. Everything leadership needs to make a confident decision.
Campaign concepts
Distinct creative directions, each developed far enough to assess and present to stakeholders.
Narrative strategy
The story logic and the case for each direction: audience, message architecture, emotional throughline, and why it works.
Mood boards
Visual and tonal reference that sets the register before a frame is shot.
Scripting
Production-ready scripts for the selected concept.
Storyboards
Shot-by-shot visualisation of the selected concept.
Production-ready creative direction
The directorial blueprint: tone, pacing, visual treatment, shot approach and the practical route to production.
Includes one round of refinement on the selected concept; further rounds are quoted separately. Timelines run from brief sign-off.
A StoryLab, in full.
Pages from our StoryLab for E45: three campaign concepts, taken from the first idea to the final frame.
Health stories deserve to be told well.
A health campaign can do more than communicate a message.
It can help someone feel seen. Make a difficult conversation easier. Build trust where it's needed most. Or give someone hope when they need it.
At Home, we believe the best health storytelling starts with understanding people. Their experiences, their fears, their motivations and the moments that matter to them.
It's why we put so much care into the thinking before the filming.
Because when a story is grounded in empathy and a genuine understanding of its audience, it has a much better chance of making a meaningful connection.
StoryLab is where that thinking begins.
The creative foundation is yours.
Concepts, strategy, scripts, storyboards and direction. Take it wherever the campaign is best made.
Produce with Home Prod Co
We take it straight to shoot.
Hand it to your media team
Ready to shoot, in house.
Brief your partners
An existing agency or production partner.
A health creative studio.
Home Prod Co is a Sydney creative studio specialising in health. We develop and produce cinematic, strategy-led campaigns, and StoryLab is the strategy half of that work, offered on its own.
We don't use synthetic people in health communication. Real patients, real clinicians, real experience, because in this category trust is what makes the work land. It's not a preference. It's the method.
Michael Klim
Helped deliver Lifeblood's highest week of new donation appointments on record.
Watch the filmTake Pride
Helped fill hundreds of critical nursing and allied health roles across five hospitals.
Watch the filmMy Place of Work
A single story-led film that has supported fundraising for more than five years.
Watch the filmStoryLab, scaled to the size of your organisation and the scope of the brief.
Campaign production with Home Prod Co typically begins at $50,000.
Clarity first, for a fraction of what production costs.
Start with clarity.
Tell us what you're working toward. We'll reply within one business day.
Prefer email? storylab@homeprodco.com
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