Clarity before commitment.
See the campaign before you fund it.
Most health campaigns don't fail in production. They fail before it begins, when the story is unclear, stakeholders each picture something different, and nobody feels confident committing budget to a bold direction.
StoryLab fixes that first.
The problem starts before the shoot.
You've seen it happen. A strong idea goes into review and comes out safe. Stakeholders each picture something different. Leadership hesitates, because the concept only exists as a conversation or a written proposal, with nothing they can actually assess.
So the organisation defaults to the safe choice. Not because it's better. Because uncertainty feels like risk.
The result is work nobody dislikes and nobody remembers.
What's included.
Six deliverables across two phases. Everything leadership needs to make a confident decision.
Campaign concepts
Distinct creative directions, each developed far enough to assess and present to stakeholders.
Narrative strategy
The story logic and the case for each direction: audience, message architecture, emotional throughline, and why it works.
Mood boards
Visual and tonal reference that sets the register before a frame is shot.
Scripting
Production-ready scripts for the selected concept.
Storyboards
Shot-by-shot visualisation of the selected concept.
Production-ready creative direction
The directorial blueprint: tone, pacing, visual treatment, shot approach and the practical route to production.
Includes one round of refinement on the selected concept; further rounds are quoted separately. Timelines run from brief sign-off.
A StoryLab, in full.
Pages from our StoryLab for E45: three campaign concepts, taken from the first idea to the final frame.
The creative foundation is yours.
Produce with Home Prod Co
We take it straight to shoot.
Hand it to your media team
Ready to shoot, in house.
Brief your partners
An existing agency or production partner.
A health creative studio.
Home Prod Co is a Sydney creative studio specialising in health. We develop and produce cinematic, strategy-led campaigns, and StoryLab is the strategy and creative half of that work, offered on its own.
Michael Klim
Helped deliver Lifeblood's highest week of new donation appointments on record.
Watch the filmTake Pride
Helped fill hundreds of critical nursing and allied health roles across five hospitals.
Watch the filmMy Place of Work
A single story-led film that has supported fundraising for more than five years.
Watch the filmStoryLab, scaled to the size of your organisation and the scope of the brief.
Campaign production with Home Prod Co typically begins at $50,000.
Clarity first, for a fraction of what production costs.
Start with clarity.
Tell us what you're working toward. We'll reply within one business day.
Prefer email? storylab@homeprodco.com
We'll only use your details to respond to this enquiry. No mailing lists.